![]() Zuckerberg blessed marketers with the ability to push promotional messages & content in a way that people will notice. This is pivotal since native chatbots living in websites & mobile applications could only reach users if and when they were using these websites or apps. This causes them to be noticed and replied to even if the user isn’t on the app then. Mark’s major advantage lies in the fact that Messenger notifications pop up rather overtly on the user’s screen. What’s different about Facebook chatbots?įor starters, you don’t have to be a programmer to build a sophisticated Messenger chatbot. More than 50% of people consider business messaging as the modern way to communicate.53% of people are more likely to interact with a business they can message directly.61% of people in the UK messaged a business between March and June 2018.This is accelerating communication between businesses and customers at a rapid scale. The idea behind integrating chatbot to Facebook messenger was to connect with 1.4 billion daily users, taking the leverage of innovative technology like AI and ML.Ĭhatbots can take on the burden of time-consuming business tasks and handle communications with your visitors, becoming the first point of contact. These bots are programmed to understand questions, provide answers, and execute tasks, from providing a customized online shopping experience to tracking the orders and details. A Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.Ī Facebook Messenger bot is a chatbot integrated with Facebook Messenger, using artificial intelligence to converse with people.įacebook chatbots are now extensively used across different sectors and industries. That is where the Facebook messenger chatbot comes into the picture. Most of the brands do not have the resources to offer 24/7 online customer service or support. Brands that are trying to stand out in the competitive marketplace should be on their toes to respond to customer queries and create customer engagement. “No one wants to install a new app for every business or service they want to interact with.” Mark ZuckerbergĪccording to Facebook, 40 million businesses use Messenger, and 3 million actively advertise on Facebook.
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