^ a b "Lowly trash can gets respect at Frank Yang's simplehuman – ".The European Consumer Choice Awards in 2012 for the butterfly sensor can.The European Consumer Choice Awards in 2011 for the steel frame dishrack.The Housewares Design Award in 2013 for the semi-round sensor can.Simplehuman's products and designs have won numerous prestigious awards including: Simplehuman focuses on five main product lines: In 2013, the company took this sensor technology into the beauty tools market with the introduction of its first sensor-activated vanity mirror that uses LED light technology. In 2010, it came out with the first of its line of motion-sensor-activated trash cans. Using sensor technology and the idea of touch-free operation, Simplehuman introduced its first sensor soap pump in 2007. In 2003, Simplehuman opened a UK subsidiary in Oxfordshire, England, to serve the European market. The company was originally called Canworks due to its focus on trash cans, but Yang changed the name to Simplehuman in 2001 when the company began to broaden its product line into other kitchen and bath tools, such as touch-free sensor pumps and shower caddies, under the tagline “Tools for Efficient Living”. He showed his design and received his first orders at the International Home and Housewares Show from retailers such as The Container Store and Bed Bath & Beyond. In 2000, Simplehuman was founded by Frank Yang, who immigrated to the United States in 1982 and later started the company with the idea of making a better trash can.
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